IN SEARCH OF A CURE DURING OUR LIFETIME

Seminole Hard Rock Hotel & Casino Plans Launch Of PinktoberAnnual Fundraising Campaign

  Exclusive “Pink Sheets” Hotel Rooms, Sales from Limited-Edition Collectible Hard Rock Items Will Be Donated to the Breast Cancer Research Foundation

TAMPA, Fla. – Seminole Hard Rock Hotel & Casino (SHRHC) in Tampa will help raise funds and public awareness again for the third consecutive year for the Breast Cancer Research Foundation (BCRF) during October. 

 SHRHC will donate 25 percent of the proceeds from its Pinktober “Pink Sheets” guest room bookings, 75 percent of the retail price of limited edition collectible Pinktober Hard Rock pins, and 15 percent from the sales of collectible Hard Rock Pinktober charm bracelets, t-shirts, leather vests, sleepwear, travel mugs, bandanas, and pink-hued guitar-embossed “Sleep Like A Rock” bedding.

 Guests can request to stay in the limited availability “Pink Sheets Rooms” at no additional cost. In addition to having 25 percent of their room rate donated to BCRF, the guest will also receive a complimentary commemorative Hard Rock pin. The select guestrooms will also be supplied with special collectible Pinktober bathrobes that can be purchased in the Body Rock Spa and Seminole Hard Rock Retail Store, with a portion of the proceeds donated to The Breast Cancer Research Foundation.

 “There’s no extra cost for our guests from the proceeds that we donate from stays in our Pink Sheets rooms, explained Gina Morales, SHRHC public relations manager. “We’re happy to once again contribute to the Breast Cancer Research Foundation to help them hopefully find a cure.”

 Seminole Hard Rock Hotel & Casino will also offer, through its Seminole Hard Rock Retail Store, limited-edition collectible Pinktober pins ($12); charm bracelets ($20); ladies pink t-shirts ($24); bedding sheet sets (queen $100, king $120); black leather vests ($150); sleepwear (nightshirts $30, shorts $29.99, pants $39.99, robes $80); travel mugs ($24.99); and bandanas ($12), all benefiting the BCRF. Special “Pink-tini” cocktails ($7.25) will be served in the casino’s Center and Lobby bars throughout October with partial proceeds also donated.

During Pinktober, color-changing lights will bathe in pink both the middle of the Seminole Hard Rock Hotel tower sides and the main casino floor.

The month-long charitable event is designed to engage consumers, celebrate survivors, raise awareness and drive funds toward research for the advancement of defenses and treatments for breast cancer.

Employee-supported local programs, such as a walk in the Making Strides Against Breast Cancer, are being organized to raise additional funds. The SHRHC team is in the top 10 of teams organized in the area to raise money for breast cancer research, said Morales.

 About The Breast Cancer Research Foundation

The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit 501(c) (3) organization dedicated to funding innovative clinical and translational research.  The Foundation supports scientists at top universities and academic medical centers worldwide conducting the most advanced and promising breast cancer research that will lead to prevention and a cure in our lifetime.  A minimum of 85 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs.  In October 2007, $32 million was awarded to 151 scientists across the United States and in Canada, Latin America, the Middle East, and throughout Europe. And for the seventh consecutive year, Breast Cancer Research Foundation received Charity Navigator’s highest rating, four stars, thus outperforming over 99 percent of the evaluated charities, while the American Institute of Philanthropy has awarded the Breast Cancer Research Foundation its highest possible rating of A+. The Breast Cancer Research Foundation is the only breast cancer organization in the U.S. to receive these accolades.  For more information, visit www.bcrfcure.org or call 1.866.FIND.A.CURE.

 About Seminole Hard Rock Hotel & Casino, Tampa

Seminole Hard Rock Hotel & Casino in Tampa, Fla. is Florida’s ultimate entertainment destination with 178,000 square feet of non-stop gaming action casino featuring Blackjack, Baccarat, Pai Gow Poker, Asia Poker, 3 Card Poker, Let it Ride Poker, Texas Hold ‘Em Bonus and Mini Baccarat now in play along with 3,659 of the most popular slot machines plus Florida’s largest and smoke-free poker room, with 50 live action tables dedicated to no limit high stakes Texas Hold ‘em, Omaha Hi-Lo and Seven Card Stud.  For the fourth year in a row, the American Automobile Association (AAA) has awarded this 250-luxury room hotel its prestigious Four Diamond rating.  Enjoy a variety of critically-acclaimed restaurants and bars, including Tampa’s premier steak house Council Oak Steaks & Seafood and Fresh Harvest for a seven live-action kitchen dining experience. Garage parking is free and valet parking is also available. Authentic Native American arts and crafts store Rainmaker now open! The hotel & casino is located off I-4 at North Orient Road and Hillsborough Avenue, between I-75 and I-275, about 10 minutes east of downtown Tampa.  For more information, call 813-627-ROCK (7625), 1-800-937-0010 or visit www.seminolehardrocktampa.com.

About Hard Rock International

With a total of 168 venues in 52 countries, including 133 cafes and 14 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang and Singapore.  Additional hotel and casino projects have been announced in Punta Cana, scheduled to open in 2010; Panama, scheduled to open in 2012; and Hungary, Dubai and Abu Dhabi, scheduled to open in 2013.  Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com.  For more information on Hard Rock International, visit www.hardrock.com.

                                        

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