HOLLYWOOD, FLA--(February 21, 2008) - In a joint effort, Chipco International, one of the leading gaming chip manufacturers in the US, Premiere Sports Alliances and Get-Etched, Inc, both motorsports industry marketing and licensing agencies, recently announced a unique gaming chip concept featuring NASCAR drivers. Seminole Hard Rock Hotel & Casino, Hollywood is the second casino in this nationwide launch for the Seminole Tribe of Florida's six Florida casinos, including Seminole Hard Rock Tampa.

NASCAR drivers Dale Earnhardt, Jr., Jeff Gordon, Jimmie Johnson, Clint Bowyer, Kasey Kahne, Jeff Burton and Dale Earnhardt, Sr. are featured on gaming chips distributed and featured at casinos throughout the US.  The program will generate excitement and interest for consumers and collectors alike and will focus on casinos surrounding race markets throughout the season.

Seminole Hard Rock Hollywood unveils the first chips on Monday, February 25 at noon with Jeff Gordon. They're available for purchase at the poker cashier cage for five dollars; a different chip will be available every Monday through April 7. Chip schedule includes Jeff Burton on March 3, Dale Earnhardt, Jr. on March 10, Jimmie Johnson on March 17, Dale Earnhardt on March 24, Clint Bowyer on March 31, Kasey Kahne on April 7, and the Jimmie Johnson Championship Chip on April 14. Special poker table layouts have been created to further drive excitement and to promote the driver chips.

Seminole Hard Rock's director of poker, Peter Arsenis, is pleased with the addition of these collectable chips and the buzz it will create on the poker floor. "NASCAR has a loyal fan base attracting people from all over the country. We hope to capitalize on its popularity especially in South Florida by creating some excitement among poker players and casino guests, said Arsenis."

Initial reaction to introducing NASCAR drivers into the casino collectible market has been phenomenal.

Seminole Hard Rock Tampa's Vicki Kuracka says, "Seminole Hard Rock Tampa was pleased to be the first casino to unveil this chip program featuring top NASCAR drivers.  The Poker Room was buzzing with excitement.  With motorsports interest in the State of Florida, this is a perfect partnership for us".

John Kendall, the President of CHIPCO International in Raymond, Maine stated that, "CHIPCO is proud to supply the Seminole Gaming Casinos with our premium ProTech Series gaming chips featuring images of some of the top NASCAR drivers.  We believe these chips will be a hit in the gaming world".

Clint Bowyer, driver of the Richard Childress Racing #07 Jack Daniels Chevrolet said, ‘This is cool.  I love to play poker and can't wait to see my chips in casinos around the country."

Richard Childress Racing's Director of Licensing Michael Brown states, "this is one of the best licensing concepts I've seen in some time.  We believe this will be a hit with fans, collectors and sponsors, like Jack Daniels".


About Chipco International

CHIPCO International is a leading casino chip supplier that provides casinos a cost-effective way to promote special events using approved images on gaming chips. With over 100 million chips provided to casinos all around the world, CHIPCO provides unmatched "designer" graphics on secure gaming chips; "we manufacture the money everyone wins."  Visit http://www.chipco.com/.


About Premiere Sports Alliances

Premiere Sports Alliances, a division of North America Sports Media, Inc. (NASM), is a sports marketing unit specializing in event management services, licensing, sponsorship, and promotion.  Premiere Sports Alliances and the NASM associated divisions utilize their property, advertising/media, travel, hospitality, and marketing experience to execute custom solutions for their partners and clients which include; NAPA, ISC, Texas Motor Speedway, AT&T, Hershey and other well known brands. To learn more about Premiere Sports Alliances and NASM, log onto http://www.nasminc.com/ or call 919-228-4069.




About Get-Etched, Inc

Forever etch in time your precious moments and loved ones with our innovative and unique keepsake item.  With our state-of-the-art technology, Get-Etched, located in Brunswick, Maine, permanently laser etches photos, logos, images and text into exquisite black granite.  Whether looking for a one-of-a-kind gift or the perfect way to elegantly display your cherished moments, Get-Etched makes it easy and affordable.  Simply send us a print or electronic copy of your photo and within two weeks you will receive your customized etching to last for generations to come. 


Get-Etched is also proud to raise needed funds and awareness for numerous charities, including Speedway Children's Charity.  To make a donation toward the life of a child while being permanently etched in time on a Winners Wall at a racetrack of your choice, please visit http://www.winnerswall.com/.  

In addition, we are very excited about our newest venture, the Heroes Wall campaign, which will raise awareness and funds for our brothers and sisters in the armed forces.  Please visit www.getetched.com/wagm for more information on this great project or to Get-Etched now.



About Seminole Hard Rock Hotel & Casino

Seminole Hard Rock Hotel & Casino is South Florida's leading entertainment destination featuring Vegas-style slots on a 145,000-square-foot casino with 50 live action poker tables and more than 2,500 of the most popular machines. Property enhancements include a high-limit gaming room offering a cashier booth, check cashing services, ATMs, and safety deposit boxes, the VIP Plum Lounge, an exclusive area for loyal Seminole Hard Rock Hotel & Casino Players Club card members, Chef's Table celebrity show kitchen, and non-smoking gaming room with ATM and redemption machines and its own Players Club Booth. This Four-Diamond, AAA rated, 500-room hotel offers 17 restaurants and lounges, 40,000 sq. ft. of meeting room space, a full-service, European-style spa, environmentally friendly hand car wash and auto detail salon, and 22 retail shops and 11 nightclubs in Seminole Paradise. Entertainment aficionados can enjoy national and international musical acts, comedic performances, and more in Hard Rock Live--a state-of-the art and acoustically-sound arena located on property. Lucky Street parking garage offers guests an additional 2,300 spaces for parking. The Seminole Hard Rock Hotel & Casino is located on State Road 7 (U.S. 441) exit Stirling and travel west (1 Seminole Way) in Hollywood, Florida. For more information, call (954) 327-ROCK, 1-800-937-0010 or visit us online at http://www.seminolehardrockhollywood.com/.       


Richard Childress Racing


Richard Childress Racing (file:///C:/Documents%20and%20Settings/Local%20Settings/Temporary%20Internet%20Files/OLK2CA/www.rcrracing.com) has earned nearly 180 victories and 11 NASCAR championships, including the 2007 NASCAR Busch Series owners' point title and six in the Cup Series with the legendary Dale Earnhardt. It was the first organization to win championships in the Cup Series, Busch Series and Truck Series. Its 2008 Cup Series lineup includes Clint Bowyer (No. 07 Jack Daniel's), Kevin Harvick (No. 29 Shell-Pennzoil) and Jeff Burton (No. 31 AT&T). Its 2008 Nationwide Series lineup includes Clint Bowyer (No. 2 BB&T), Bobby Labonte (No. 21 Chevrolet) and Burton and Scott Wimmer (No. 29 Holiday Inn).





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