TAMPA, Fla. (November 19, 2013) – After recently putting the wraps on its annual PINKTOBER program, Seminole Hard Rock Tampa (SHRT) announced today it will donate nearly $90,000 to help fund research for  prevention and a cure for breast cancer.

 To be precise, SHRT raised $87,176 and that figure far exceeds the $65,000 totaled during SHRT’s 2012 PINKTOBER campaign.


SHRT was also recognized by the City of Tampa for its month-long efforts via a Proclamation issued by Mayor Bob Buckhorn naming October PINKTOBER month.


A major component of SHRT’s 2013 PINKTOBER program was its $50,000 premier sponsorship of the American Cancer Society’s Making Strides Against Breast Cancer Walk staged at the Tampa Bay Times Forum last month. As in years past, a large contingent of employees participated in the walk.  


SHRT’s team member count in the walk was 258, which represented the largest single walk team in the field. After collecting $18,775, SHRT was the second-highest fund-raising team out of 468 teams.


Other PINKTOBER fund-raising initiatives at the property included room, merchandise and retail sales which totaled $18,401.


This marked the 14th year of Hard Rock International’s support of PINKTOBER and the sixth year of SHRT’s involvement.


“As a global leader in the entertainment industry, we are always proud to lend our resources as part of Hard Rock International’s breast cancer research and awareness campaign,” said SHRT President John Fontana.


Overall, the Making Strides Against Breast Cancer Walk raised $575,000 with 17,000 walkers participating. The event drew $200,000 in corporate sponsorship, which was the first time in history that a Making Strides event in Florida hit that benchmark.


About Seminole Hard Rock Hotel & Casino Tampa

Seminole Hard Rock Hotel & Casino in Tampa recently completed a $75 million expansion, making it the world’s sixth-largest casino, based on gaming positions or number of seats at a table or slot. This ultimate entertainment destination features 118 table games including Blackjack, Mini and Midi-Baccarat, Pai Gow Tiles and Poker, Three Card Poker and Texas Hold ‘em Poker, along with over 5,000 slot machines and a smoke-free poker room with 50 tables offering high stakes action. The luxurious High Limit Table Games Room features 17 tables for blackjack and midi-baccarat and offers higher table limits, a personal cashier and attentive bartenders. For the sixth year in a row, the American Automobile Association (AAA) has awarded this 250-luxury room hotel its prestigious Four Diamond rating. Guests can enjoy a new pool area and restaurants including the Hard Rock Cafe Tampa, part of Hard Rock’s 142 globally recognized rock ‘n’ roll themed restaurants, the award-winning Council Oak Steaks & Seafood Restaurant, and Rise Kitchen & Bakery™, which features freshly baked breads and entrees made with fresh ingredients. The new Asian gaming complex Jubao Palace features 17 table games and an accompanying 15-seat, quick service noodle bar. Valet and more than 5,000 free, self-parking spaces are available. The Seminole Hard Rock Hotel & Casino Tampa is located off of I-4 at North Orient Road and Hillsborough Avenue, between I-75 and I-275, about 10 minutes east of downtown Tampa. For more information, please call 1-800-937-0010 or visit us online at www.seminolehardrocktampa.com  or www.facebook.com/seminolehardrocktampa. Follow us on Twitter at www.twitter.com/SHRTampa.



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