Seminole Hard Rock Hotel & Casino, Tampa’s “PINKTOBER™” Donations Reached Nearly $65,000 During Breast Cancer Awareness Month


 Proceeds to Fund Research for Prevention of and a Cure for Breast Cancer


TAMPA, Fla. – Through its PINKTOBER campaign, the Seminole Hard Rock Hotel & Casino (SHRHC) in Tampa has donated nearly $65,000 to help fund research for prevention of and a cure for breast cancer. All funds will benefit The Breast Cancer Research Foundation ®, the Caron Keating Foundation and select local charities.


By offering Hard Rock’s 2012 PINKTOBER merchandise and “Get into Bed” PINKTOBER “Pink Sheets” guest room bookings, SHRHC was able to provide guests with an effortless way to show support for the Breast Cancer Research Foundation’s efforts to find a cure. A portion of the proceeds from PINKTOBER merchandise sales and sponsorship was donated. Items offered included bathrobes, Hard Rock pins, T-shirts, bracelets, tote bags and bedding sets. Sales of special “Pink-tini” cocktails also benefitted The Breast Cancer Research Foundation.


According to the American Cancer Society’s report for 2011-2012, about 230,480 new cases of invasive breast cancer were diagnosed among women in the United States in 2011. There were about 2,140 new cases in men. Presently there are about 2.6 million breast cancer survivors in the United States. Breast cancer is the second leading cause of cancer death in women, exceeded only by lung cancer.


“We recognize the importance and urgency of breast cancer awareness and are proud donate much needed funds to help save lives,” said John Fontana, president of the Seminole Hard Rock Hotel & Casino, Tampa. “We live by our motto to ‘Love all, Serve All’ and thank our visitors, the community and our employees for coming together to support such an amazing cause and organizations.”


As one of the largest employers representing the fight against breast cancer in the annual Making Strides Against Breast Cancer walk in downtown Tampa, SHRHC was also proud to boast a team of more than 300 walkers. The casino raised $12,955, making it one of the top two fundraising teams. Seminole Hard Rock Hotel & Casino was also a gold sponsor of the 2012 Susan G. Komen Race for the Cure® at Vinoy Park in St. Petersburg, Fla.


This year marks the 13th year of Hard Rock International’s support for breast cancer research and awareness and the fifth year for SHRHC’s efforts.


About The Breast Cancer Research Foundation

Since its inception in 1993, The Breast Cancer Research Foundation® (BCRF) has raised over $330 million to advance the most promising breast cancer research worldwide that will help lead to prevention and a cure in our lifetime. In 2011-2012, BCRF grants will be supporting more than 185 dedicated researchers at major medical institutions across the globe. If not for BCRF, many facts about the genetic basis of breast cancer would not be known, the link between exercise, nutrition and breast cancer risk would not be established, and the rate of mortalities would not continue its downward curve.  BCRF-funded scientists are responsible for these and many other critical achievements. Currently, more than 90 cents of every dollar donated is directed to breast cancer research and awareness programs. With exceptionally low administrative costs, BCRF continues to be one of the most efficient organizations in the country, having received 4-stars from Charity Navigator for nine consecutive years. Only 1% of over 5,500 evaluated charities have achieved this distinction. Furthermore, the Foundation continues to be designated an “A+” charity by The American Institute of Philanthropy. No other breast cancer organization has consistently received such high ratings.  For more information about BCRF, visit


About Seminole Hard Rock Hotel & Casino Tampa

Seminole Hard Rock Hotel & Casino in Tampa, Fla. is now one of the largest casinos in the world. This ultimate entertainment destination features 110 table games including Blackjack, Mini and Midi-Baccarat, Pai Gow Poker, Three Card Poker and Texas Hold ‘em Poker, along with over 5,000 slot machines and a smoke-free poker room with 50 tables offering high stakes action.  It is the sixth-largest casino in the world, based on gaming positions. For the sixth year in a row, the American Automobile Association (AAA) has awarded this 250-luxury room hotel its prestigious Four Diamond rating. Guests can enjoy a new pool area and restaurants including the Hard Rock Cafe Tampa, part of Hard Rock’s 138 globally recognized rock ‘n’ roll themed restaurants, the award-winning Council Oak Steaks & Seafood Restaurant, and Rise Kitchen & Bakery™, which features freshly baked breads and entrees made with fresh ingredients. Valet and more than 5,000 free, self-parking spaces are available. The Seminole Hard Rock Hotel & Casino Tampa is located off of I-4 at North Orient Road and Hillsborough Avenue, between I-75 and I-275, about 10 minutes east of downtown Tampa. For more information, please call 1-800-937-0010 or visit us online at  or Follow us on Twitter at


About Hard Rock International

With a total of 178 venues in 55 countries, including 139 cafes, 18 hotels and 8 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands.  The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai.  HRI also owns, licenses and/or manages  hotel/casino properties worldwide. Destinations include the companies’ two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida., as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Santiago, Nabq, San Jose and Guatemala City.  New Hard Rock Hotel projects include Aruba, Riviera Maya, Abu Dhabi and Shenzhen and Haikou in China. New Hard Rock Casino projects in development include Hungary and Northfield, OH.  For more information on Hard Rock International, visit


5223 North Orient Rd, Tampa, FL 33610  |  1-866-388-4263

privacy  |  copyright  |  responsible gaming  site map  |  notice