Seminole Hard Rock Hotel & Casino, Tampa’s “PINKTOBER™” Donations Reached Nearly $50,000 During Breast Cancer Awareness Month

  Proceeds to Fund Research for Prevention of and a Cure for Breast Cancer

 TAMPA, Fla. – Through its PINKTOBER campaign, the Seminole Hard Rock Hotel & Casino (SHRHC) in Tampa has donated nearly $50,000 to help fund research for prevention of and a cure for breast cancer. All funds will benefit The Breast Cancer Research Foundation ®, the Caron Keating Foundation and select local charities.


By offering Hard Rock’s 2011 PINKTOBER merchandise and “Get into Bed” PINKTOBER “Pink Sheets” guest room bookings, SHRHC was able to provide guests with an effortless way to show support for the Breast Cancer Research Foundation’s efforts to find a cure. A portion of the proceeds from PINKTOBER merchandise sales and sponsorship was donated. Items offered included bathrobes, Hard Rock pins, t-shirts, vests, sleepwear, bandanas and bedding sets. Sales of special “Pink-tini” cocktails also benefitted The Breast Cancer Research Foundation.


According to the American Cancer Society, about 230,480 new cases of invasive breast cancer will be diagnosed among women in the United States in 2011 and about 39,520 women will die from the disease in 2011. There will be about 2,140 new cases in men.

Presently there are about 2.5 million breast cancer survivors in the United States. Breast cancer is the second leading cause of cancer death in women, exceeded only by lung cancer.

“We recognize the importance and urgency of breast cancer awareness and are proud donate much needed funds to help save lives,” said John Fontana, president of the Seminole Hard Rock Hotel & Casino, Tampa. “We live by our motto to ‘Love all, Serve All’ and thank our visitors, the community and our employees for coming together to support such an amazing cause and organizations.”


As one of the largest employers representing the fight against breast cancer in the annual Making Strides Against Breast Cancer walk in downtown Tampa, SHRHC was also proud to boast a team of 320 walkers and extended its involvement with a stage sponsorship at the event. Walkers dressed in pink and some, like Fontana, even dyed their hair pink. They raised $9,200, making SHRHC one of the top three fundraising teams.


This year marks the 12th year of Hard Rock International’s support for breast cancer research and awareness and the fourth year for SHRHC’s efforts.


About The Breast Cancer Research Foundation

Since its inception in 1993, The Breast Cancer Research Foundation® (BCRF) has raised over $330 million to advance the most promising breast cancer research worldwide that will help lead to prevention and a cure in our lifetime. In 2011-2012, BCRF grants will be supporting more than 185 dedicated researchers at major medical institutions across the globe. If not for BCRF, many facts about the genetic basis of breast cancer would not be known, the link between exercise, nutrition and breast cancer risk would not be established, and the rate of mortalities would not continue its downward curve.  BCRF-funded scientists are responsible for these and many other critical achievements. Currently, more than 90 cents of every dollar donated is directed to breast cancer research and awareness programs. With exceptionally low administrative costs, BCRF continues to be one of the most efficient organizations in the country, having received 4-stars from Charity Navigator for nine consecutive years. Only 1% of over 5,500 evaluated charities have achieved this distinction. Furthermore, the Foundation continues to be designated an “A+” charity by The American Institute of Philanthropy. No other breast cancer organization has consistently received such high ratings.  For more information about BCRF, visit


About Seminole Hard Rock Hotel & Casino Tampa

Seminole Hard Rock Hotel & Casino in Tampa is Florida’s ultimate entertainment destination with nearly 190,000 square feet of non-stop casino gaming action featuring Blackjack, Mini and Midi-Baccarat, Pai Gow Poker, Three Card Poker, Let it Ride Poker, Casino War and Texas Hold ‘em Poker along with over 4,100 of the most popular slot machines. The resort also houses Florida’s newest, smoke-free poker room with 50 live action tables dedicated to Texas Hold ‘em, Omaha Hi-Lo and Seven Card Stud.  For the fifth year in a row, the American Automobile Association (AAA) has awarded this 250-luxury room hotel its prestigious Four Diamond rating.  Guests can enjoy a variety of critically acclaimed restaurants and bars including the Hard Rock Cafe Tampa, part of Hard Rock’s 134 globally recognized rock ‘n’ roll themed restaurants, the award-winning Council Oak Steaks & Seafood Restaurant and the Fresh Harvest seven-station dining experience. Garage parking is free and valet parking is also available.  The Seminole Hard Rock Hotel & Casino Tampa is located off of I-4 at North Orient Road and Hillsborough Avenue, between I-75 and I-275, about 10 minutes east of downtown Tampa.  For more information, please call 813-627-ROCK (7625), 1-800-937-0010 or visit us online at  or .  Follow us on Twitter at .


About Hard Rock International
With a total of 173 venues in 51 countries, including 136 cafes and 15 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore and Punta Cana.  Additional hotel and casino projects have been announced including Panama Megapolis, scheduled to open in 2011; and Hungary, Dubai and Abu Dhabi, scheduled to open in 2013.  Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit  For more information on Hard Rock International, visit


5223 North Orient Rd, Tampa, FL 33610  |  1-866-388-4263

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