Seminole Hard Rock Hotel & Casino Launches “PINKTOBER™,”
12th Annual Breast Cancer Research & Awareness Campaign


 Exclusive “Pink Sheets” Hotel Rooms, Sales from Limited-Edition Collectible Hard Rock Items Will Be Donated to the Breast Cancer Research Foundation; Resort Recognizes Breast Cancer Survivors with Sponsorship of Making Strides Against Breast Cancer Walk on Oct. 22  


TAMPA, Fla. – Get into the pink this fall by celebrating PINKTOBER™ at the Seminole Hard Rock Hotel & Casino (SHRHC) in Tampa!  This year marks the 12th year of Hard Rock International’s support for breast cancer research and awareness and the fourth year for SHRHC’s efforts. Hard Rock will donate proceeds from the sale of special limited-edition PINKTOBER merchandise to The Breast Cancer Research Foundation ®, the Caron Keating Foundation and select local charities worldwide.


SHRHC will donate 25 percent of the proceeds from its “Get into Bed” PINKTOBER “Pink Sheets” guest room bookings to The Breast Cancer Research Foundation. Guests can request to stay in the limited availability “Pink Sheets” rooms at no additional cost. In addition to having 25 percent of their room rate donated to BCRF, guests will also receive a complimentary commemorative Hard Rock pin. The select guestrooms will also be supplied with special collectible PINKTOBER bathrobes that can be purchased in the Body Rock Spa and Seminole Hard Rock Retail Store, with a portion of the proceeds donated to The Breast Cancer Research Foundation. 


Additionally, SHRHC will be donating 75 percent of the retail purchase price of its limited edition collectible PINKTOBER Hard Rock pins ($12) and 15 percent of the retail purchase price of its ladies pink t-shirts ($24); pink-hued guitar-embossed “Sleep Like A Rock” bedding sheet sets (queen $100, king $120); black leather vests ($150); sleepwear (nightshirts $30, robes $80); and bandanas ($12) to the cause. The special commemorative gray shirt with a pink ribbon design on the front is $26.


To further direct attention to PINKTOBER’s charitable efforts, SHRHC will showcase color-changing lights designed to bathe both the middle of the Seminole Hard Rock Hotel tower sides and the main casino floor in pink hues. Special “Pink-tini” cocktails ($7.25) will be served in the casino’s Center and Lobby bars throughout October with partial proceeds also donated.


As one of the largest employers representing the fight against breast cancer in the annual Making Strides Against Breast Cancer walk in downtown Tampa on October 22, SHRHC is proud to boast a team of over 250 walkers and has its extended its involvement with a stage sponsorship at the event.


“Breast cancer is a global problem. And, as a global leader in the entertainment industry, we are proud to lend our resources as part of Hard Rock International’s breast cancer research and awareness campaign to educate the local Tampa community about this deadly disease,” said Gina Morales, SHRHC public relations manager. “Our month-long charitable effort is designed to engage guests, celebrate survivors, raise awareness and drive funds toward research for the advancement of defenses and treatments for breast cancer.”  


About The Breast Cancer Research Foundation

Since its inception in 1993, The Breast Cancer Research Foundation® (BCRF) has raised over $330 million to advance the most promising breast cancer research worldwide that will help lead to prevention and a cure in our lifetime. In 2011-2012, BCRF grants will be supporting more than 185 dedicated researchers at major medical institutions across the globe. If not for BCRF, many facts about the genetic basis of breast cancer would not be known, the link between exercise, nutrition and breast cancer risk would not be established, and the rate of mortalities would not continue its downward curve.  BCRF-funded scientists are responsible for these and many other critical achievements. Currently, more than 90 cents of every dollar donated is directed to breast cancer research and awareness programs. With exceptionally low administrative costs, BCRF continues to be one of the most efficient organizations in the country, having received 4-stars from Charity Navigator for nine consecutive years. Only 1% of over 5,500 evaluated charities have achieved this distinction. Furthermore, the Foundation continues to be designated an “A+” charity by The American Institute of Philanthropy. No other breast cancer organization has consistently received such high ratings.  For more information about BCRF, visit www.bcrfcure.org.


About Seminole Hard Rock Hotel & Casino Tampa

Seminole Hard Rock Hotel & Casino in Tampa is Florida’s ultimate entertainment destination with nearly 190,000 square feet of non-stop casino gaming action featuring Blackjack, Mini and Midi-Baccarat, Pai Gow Poker, Three Card Poker, Let it Ride Poker, Casino War and Texas Hold ‘em Poker along with over 4,100 of the most popular slot machines. The resort also houses Florida’s newest, smoke-free poker room with 50 live action tables dedicated to Texas Hold ‘em, Omaha Hi-Lo and Seven Card Stud.  For the fifth year in a row, the American Automobile Association (AAA) has awarded this 250-luxury room hotel its prestigious Four Diamond rating.  Guests can enjoy a variety of critically acclaimed restaurants and bars including the Hard Rock Cafe Tampa, part of Hard Rock’s 134 globally recognized rock ‘n’ roll themed restaurants, the award-winning Council Oak Steaks & Seafood Restaurant and the Fresh Harvest seven-station dining experience. Garage parking is free and valet parking is also available.  The Seminole Hard Rock Hotel & Casino Tampa is located off of I-4 at North Orient Road and Hillsborough Avenue, between I-75 and I-275, about 10 minutes east of downtown Tampa.  For more information, please call 813-627-ROCK (7625), 1-800-937-0010 or visit us online at www.seminolehardrocktampa.com  or www.facebook.com/seminolehardrocktampa .  Follow us on Twitter at www.twitter.com/SHRTampa .


About Hard Rock International
With a total of 173 venues in 51 countries, including 136 cafes and 15 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore and Punta Cana.  Additional hotel and casino projects have been announced including Panama Megapolis, scheduled to open in 2011; and Hungary, Dubai and Abu Dhabi, scheduled to open in 2013.  Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com.  For more information on Hard Rock International, visit www.hardrock.com.



5223 North Orient Rd, Tampa, FL 33610  |  1-866-388-4263

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